Too many companies are blind when it comes to evaluating the performance of their website. It really has become overwhelming to understand and many are simply focusing on metrics that may be easy to understand but really don’t matter.
Our team helps you establish your website goals and measure what matters. We help our customers determine the key performance indicators (KPIs) and make educated decisions on how we can improve overall site performance. As search behavior evolves, so do the metrics we evaluate. Many times sales cycles can be very long and understanding what is happening pre-conversion is key to overall site performance evaluation. Our goal is to help our clients avoid making bad decisions by eliminating an element of their integrated search strategy that is actually working or keeping an under performing tool too long.
Don’t you want to know where your most profitable customers come from? With ecommerce tracking, you’ll know right where they came from so you’ll be able to brainstorm ways to find more. Nearly every report in Google Analytics can be switched to an ecommerce version so you can see exactly how you’re making money.
If you’re using AdWords, you’ll need to connect it to your Google Analytics account. AdWords has a wealth of data that you’re paying for, you need to make the most of it. If you don’t take the time to set everything up correctly, your paid search traffic can be reported as organic search traffic.
Reports can be segmented and filtered to reflect the needs of your business. Real-time views let you know which new content is popular, how much traffic today’s new promotion is driving to your site, and which tweets and blog posts draw the best results.
What if you could find out what people think is missing for your site? That’s easy. Just connect your Google Analytics account to your internal site search and you’ll have a list of every keyword people search for on your site. You’ll know exactly what they think is missing and what they have trouble finding.
Measuring the ROI of search traffic is great. But it’s even more important to measure the ROI of all your marketing campaigns. After all, you’re spending money and time on them. We need to know if it’s worth it.