Google Advertising
PPC advertising gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. This delivers instant traffic and offers many ways to compliment your existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy and any SEO plans armed with facts, not assumptions.
There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (PPC) across your entire campaign.
DMX Digital offers complete PPC program development (or overhaul of an existing pay-per-click campaign) as well as ongoing optimization and management services. Whether you need month-to-month management, a new set of eyes on a campaign, or a complete rebuild for your internal team to manager.
Dedicated Account Manager
Every account is assigned a dedicated account manager with a secondary for back up. Account loads are carefully balanced so that every client can be given the amount of time needed to make their account perform.
Keyword Research and Evaluation
The core of any pay per click campaign are the Keywords. We do extensive research to find the right keywords for your business and then constantly evaluate them to make sure that we are getting the proper results.
Position Evaluations and Bid Adjustments
We constantly monitor your keyword positions to make sure that they are where we want to get the performance we are aiming for. As keywords fall to low on the page or even in some cases go to high, we adjust the bids to move their position to where they are most effective.
Ad Writing, Review and Testing
he best keyword list in the world won’t do you any good if your ads don’t make people want to click on them. We write professional ads that follow all the regulations and catch the eye of potential customers. Then we watch them, test new ads and keep the best ads to help your business.
Weekly, Bi-weekly or Monthly Meetings
With every new account we start with weekly meetings with your account manager so that he/she can get to know your business, grow the relationship and make the changes needed to make your account work. Then once things are running smoothly we will shift to the meeting frequency called for in your contract.
Negative Keyword Research
Some times your ads are triggered by people who just are not looking for your type of business, in these cases often we can find the phrases or words that make the difference and filter them out. This cuts down spending on bad traffic and maximizes your budget.